Your Program Isn't the Product

Jim Beebe

Published on: 11/11/2026

Bill Parisi's Fairlawn gym has averaged $1 million a year for 25 years. His point for owners: the program matters, but the delivery is what lasts.

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The Hit Was Friday. What Happens in Your Gym Monday?

Jim Beebe

Published on: 21/10/2026

Concussion neurologist Dr. Komal Ashraf on what coaches and gym owners miss after a head injury, why athletes hide it, and how to talk to parents about it.

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Why This Gym Owner Turns High Schoolers Away

Jim Beebe

Published on: 30/09/2026

Eric Mitchell has run a speed school for twenty years. He sends high schoolers back to their school weight room on purpose — and it built his referral engine.

athlete buildergym ownersstrength and conditioningparisi speed school